The global custom t-shirt printing market size is expected to reach USD 6.9 billion by 2027, registering a CAGR of 9.6% over the forecast period, according to a new study by Grand View Research, Inc. Custom printed t-shirts are gaining wise popularity among companies and brands owing to their use for advertising, branding, showcase brand offerings, and increase brand visibility.
Companies all over the globe are using custom made shirts as an off-the-clock advertising tool. This advertising strategy involves less investment as compared to other forms of advertising such as hoardings and T.V. The entertainment industry has contributed significantly to the growth of customized t-shirt business. Logos, legendary dialogues/slogans of movies, and television series that become famous among the youth are most frequently printed on the shirts. Moreover, increasing disposable income of the consumers is acting as a driving factor for the custom t-shirt printing industry growth.
Customized t-shirts are printed using several techniques including screen print, digital print, and plot print. Screen printing technique uses a predesigned stencil to develop the print on the cloth and is one of the most popular techniques. Furthermore, this technique requires high use of labour, this technique has been observed to have high adoption in the Asia Pacific region owing to the availability of low cost labour.
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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