AGELOCER, dedicated to creating a mechanical watch brand that meets the tastes of young people

October 28 21:55 2021

AGELOCER is a brand that dedicated to creating mechanical watches which meet the tastes of young people.

Youth has nothing to do with age, it depends on mental space. In AGELOCER’s opinion, there are many ways to be young. It can be in a variety of ways. Being young is a sincere self-confidence that can calmly accept all aspects of the world and explore the world with a pure heart.

Young people are a new generation of consumers. They are young and brave, thoughtful, pursuing, and dreaming. They choose characteristic products that fit their own personal settings. They hate immutability and conformity, and they are willing to break the solidified form. In terms of product design, AGELOCER did not deliberately cater to the so-called popular trend for design, but instead took “original design and design vitality” as the design principle. If one day AGELOCER starts to follow the trend and stop making original designs, then AGELOCER may not be young anymore.

The product designer of AGELOCER said: The design vitality of the AGELOCER watch began from the initial conception. The design vitality is like a seed that breaks the ground. It has to accumulate a certain amount of power to break some inherent shackles. At least, it is inherited, but also innovative, a new bud of hope, and a design force that can grow up.

In the entire process from design to production of the watch, AGELOCER has implemented the “Always surprised” design concept to the end, so that consumers can truly feel the surprise. The concept of a product is not only an idea, but more importantly how to realize the idea. It is embodied in every second, every minute, and every hour of each AGELOCER watch. The wristwatch is no longer just a tool for displaying time. It uses different mechanical forms to explore the world, perhaps exploring the relationship between humans and the universe, or exploring the relationship between humans and speed. There are interesting stories on every AGELOCER watch, and you can find the traces of the fun soul behind it, as well as the design vitality of the new generation of mechanical watches.

Subverting tradition: the big bang series

The design of the Big Bang series is inspired by the racing dashboard, applying the elements of the racing steering wheel to the 24-hour dial. This series of watches abandon the general appearance and flat structure, build a multi-level mechanical dial with rigorous technology, and accommodate 4 layers of hollow dials and interspersed hands in an ultra-thin space of 2.4mm thickness. It adopts a three-hand separation design, and the hour, minute and second hands each have their own timekeeping system, subverting the traditional way of timekeeping in watches. It is the silver award of the 2020 London Design Awards, the silver award of the 2021 Berlin Design Awards, the silver award of the 2021A’ DESIGN AWARD Italy A Design Award. It has been recognized by the international design community and redefines the mechanical watch.

Timing Art: The Astronomer Series


The astronomer series watches are inspired by the sun, moon and stars, embodying the eternal origin of astronomical phenomena and expressing time. The AGELOCER Moon Phase watch breaks through the shackles of the small window mode of the traditional moon phase watch, and enlarges the window of the moon phase disc to the entire dial. A 3D engraved silver moon will move with time on the dark blue dial, use mechanical logic to present a cosmic romantic timepiece. In order to prevent the moon phase dial from sliding when worn, the designer reset the anti-reverse structure to prevent it from rotating due to the huge inertia caused by the expansion of the moon phase dial. The astronomer series watch won the silver award of the 2020 London Design Award, the silver award of the Berlin Design Award in 2021 and the silver award of the 2021 Italian A’ Design Award. It is one of the masterpieces of Agelocer’s combination of technology and art.

Ultimate craftsmanship: Tourbillon series

The tourbillon challenges classic and complex mechanical functions with superb technology. The tourbillon represents one of the highest levels of mechanical watch manufacturing technology. As an upgrade of the AGELOCER Tourbillon series, this rainbow circle tourbillon watch creates a combination of shining gems and ultimate craftsmanship, a combination of complex machinery and modern aesthetics. The watch is equipped with the CAL.A9001 flying tourbillon movement which is independently developed and designed by the brand. The colorful diamond ring is integrated into the double-sided transparent hollow design, eliminating unnecessary splint parts and leaving only the entire movement. Using top technology and modern design to interpret the classic tourbillon, it shows AGELOCER ‘s pursuit of exquisite craftsmanship and unique style exploration.

Tough Hollow: Schwarzwald Series

The AGELOCER Schwarzwald series watch outlines the mystery of the Black Forest with the interlaced hollow structure, and the dodecagonal stainless steel case shows a tough and resolute style. It is equipped with the CAL.A4910 automatic mechanical movement which is independently developed and designed by AGELOCER, and replaces the traditional unilateral bridge with a horizontal bridge to obtain a more stable structure. Through the 30mm panoramic back of the case, the rotating gears and the precise details are unobstructed, achieving a perfect balance between exquisite carving and mechanical operation.

Media Contact
Company Name: Agelocer
Contact Person: Ken Yip
Email: Send Email
Country: China